branding
Your mission is world-class. It’s time your brand looked the part.
Choose the branding package that best fits your needs.
You’re here because you’re building something that actually matters. But let’s be honest for a second: is the visual story you’re telling today still keeping up with the real-world impact you’re making?
As conscious businesses grow, it is incredibly common to hit a quiet "credibility leak". You find yourself describing a world-class, transformational solution, but the visual identity on the screen belongs to an old chapter. Your brand is the vessel for your mission. If that vessel is cracked, inconsistent, or mismatched, it’s incredibly hard to build the deep trust your work deserves.
Whether you need a quick tailor to adjust the seams of your favorite suit (a Brand Refresh) or a completely new wardrobe built from the ground up (a Full Rebrand), I’m here to help you navigate the crossroads with clarity, warmth, and strategic design.
The Strategic Brand Audit
Stop guessing. Start diagnosing.
Before you spend you precious budget on a rebrand, you need to know exactly what is broken and what is already working beautifully. Think of the Strategic Brand Audit as a deep-dive health check. I’ll give your brand a fresh, honest look from the outside in, helping you find those quiet spots where your design is working against you instead of for you.
This is your starting point if: You are standing at the crossroads and want an objective, risk-free road map before committing your hard-earned capital.
The audit includes:
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The Strategy Session: A friendly, 1-hour call to dive into your business, goals, and current design pain points.
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Comprehensive Visual Review: A thorough look at your current logo, typography, color palette, marketing materials, and physical touch points (from event collateral to product packaging).
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Competitor Benchmarking: A strategic look at how your visual authority stacks up against others in your space.
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Actionable Road Map: A clear, prioritised strategy document outlining exactly what to fix, keep, or redesign to elevate your brand.
Timeline: 1 to 2 weeks.
Investment: $650 AUD (And because I want to set you up for success, this is 100% credited toward a Comprehensive Rebrand if you book within 30 days).
The Brand Refresh
A thoughtful visual facelift for the brand you've built.
This package is a highly focused, evolutionary step. We keep the core DNA of your brand completely intact while polishing the edges, modernizing your visual elements, and organising your design systems so you can scale across digital touch points with ease.
This is your ideal path if: Your core business strategy is solid and your audience hasn't changed, but your visual style has simply lagged behind your actual caliber.
Includes:
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Visual Strategy Refinement: A collaborative strategy session to sharpen your positioning, value proposition, and creative direction.
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Visual Identity Enhancements: Polishing and optimising your existing logo suite for flawless digital scaling without changing the core concept you've worked hard to build.
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Modernised Color & Typography Systems: Carefully selected palette updates and typographic hierarchies that feel fresh, accessible, and aligned with your ethical mission.
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Cohesive Digital Guidelines: A clean, easy-to-use brand guidelines sheet to ensure your updated elements look perfectly unified across your website and social media.
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Flawless File Management: Your web-ready and print-ready assets organized and packaged in a beautiful, stress-free folder structure so you always know exactly where everything is.
Timeline: 4 to 6 weeks
Investment: From $2250 AUD
The Comprehensive Rebrand
The ultimate, done-for-you visual overhaul.
If you are navigating a major business pivot, targeting a brand-new audience segment, or realising your current branding is a disjointed mess across different departments, a visual band-aid won’t solve the problem. You need an inside-out transformation.
We start at the absolute foundation, diving deep into strategy, market positioning, and brand narrative before we ever touch a pixel. I step in to untangle the visual chaos and architect a premium, highly cohesive design system that commands trust, aligns your team, and makes securing funding or sales significantly easier.
This is your ideal path if: You are experiencing structural shifts, preparing for major growth, or feel indistinguishable from your competitors.
Includes everything in the Brand Refresh package, plus:
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In-Depth Brand Strategy & Positioning: Defining exactly where you sit in your sector and how to project clear authority to donors, stakeholders, and consumers.
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Rebuilt Brand Story & Verbal Identity: A completely new core narrative, brand values, positioning statements, taglines, and brand voice guidelines to ensure you sound as good as you look.
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Institutional-Grade Brand Guidelines: A comprehensive, beautiful, and easy-to-follow brand book for your team.
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One Core Collateral Template: Your choice of one high-impact, custom-designed asset (like a Pitch Deck, Social Media Suite, or Annual Report) so you can launch with immediate momentum.
Timeline: 6 to 8 weeks
Investment: Custom quoted based on scope.
The Comprehensive Rebrand
The ultimate, done-for-you visual overhaul.
Whether you have outgrown your original branding or your files have become a disjointed mess across multiple departments, I step in to untangle the chaos. I will architect a premium, cohesive design system that commands trust and makes securing funding or sales easier.
(Note: We highly recommend starting with the Strategic Brand Audit before booking this package).
The Foundational Identity
Skip the messy, chaotic DIY phase entirely.
This package is designed to build a clean, scalable visual identity from the ground up. You will launch your mission looking like an established, authoritative voice in your sector, with an unshakable foundation that is ready to scale.
The Strategic Brand Audit
Stop guessing. Start diagnosing.
Before you spend thousands on a rebrand, you need to know exactly what is broken. The Strategic Brand Audit is a deep-dive diagnostic of your current visual presence. I act as an objective, senior-level set of eyes to identify where your brand is leaking credibility, where your visual hierarchy is failing, and how your current assets are impacting your audience's trust.
Custom Add-Ons for Product Brands
A premium identity is only as strong as its physical execution. If you are launching a physical product line, your new visual identity can extend to custom packaging architecture. Because physical manufacturing requires rigorous technical precision, from custom dielines to specific colour profiles, packaging and label systems are always custom-quoted based on your specific manufacturer requirements and the number of SKUs in your product line.
Available Packaging Extensions:
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Custom Product Packaging
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Corporate Stationery & Business Cards
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Social Media Launch Templates
If you require physical packaging, simply mention it during your Discovery Call, and we will build it into your custom proposal.